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Judge, 1922-09-30 · page 2 of 36

Judge — September 30, 1922 — page 2: what you’re looking at

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Judge — September 30, 1922 — page 2: Judge, 1922-09-30

What you’re looking at

# Analysis of "The Secret of Health" This page is primarily a **patent medicine advertisement** for Nujol, a laxative product marketed as a "lubricant" rather than a traditional purgative. The cartoon depicts a conversation between two women—Mrs. Armstrong (a customer) and what appears to be a pharmacist or health advisor. The dialogue humorously presents Nujol's supposed mechanism: it acts as a natural lubricant for the intestines, mimicking the body's own processes, rather than forcing evacuation like harsh laxatives. This reflects early 20th-century marketing that emphasized pseudo-scientific explanations to distinguish products in a crowded patent medicine market. The "secret" is simply regular bowel function through gentle lubrication—positioning Nujol as more sophisticated and health-conscious than competitor products. The advertisement targets health-conscious readers of *Judge* magazine.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

JUDGE. Volume & Panieca Weekly and e The Secret of Health Mrs. some OOD MORNING, Armstre What shall it be really ni soap? We— », thank you. Tha want is two bottles of Nujc “Oh, that you'll find at the next counter. This is the toilet goods, you know. re plenty. What Il 1ry.ccs semadien you've ‘bee taking aie drug medicines. The more you take the more you need. You have a double responsibility now and must be gaining strength, not losing it. yw I'm going to put you on a new treat- ment—the Nujol treatment. “How interesting. And the effect?” me—for the first two days. Then I began to be regular as clockwork. Vhy, “It is wonderful. You see, it’s like this— Nature supplies a lubricating substance to the ut the food waste is kept soft sily passed out of the body. But when lubries ant is not This is the case particularly in women who are approach- ing motherhood. Now a numbér of medical scientists discovered that the gentle lubricating action of Nujol most closely resembles this natural lubricant. Nujol takes the place of this natural lubricant, keeps the food te soft and thus helps regular daily movements. And I like it too, because it is absolutely harm- less and pleasant to take. “Why, that’s splendid, Mrs. Armstrong. That must be the reason why so many people buy it.” “But that’s why T came right here. You have soap and tooth-paste and wash cloths in every single thing to keep our precious outsides clean and fresh. But our insides must get along as best they can until some fine day there's trouble—and then we cry for a doctor.” this show case that’s wonderful ye raid we are liable to forget what is not right under our eyes. intestines got “That's just it. But I've learned my lesson I'd no more think of forgetting my tablespoon- ful of Nujol than [ would my bath or my tooth brush. Two years ago, just before my little girl was born, I had almost every kind of con- stipation a woman can have. Of course I tried all the ‘cure’ laxatives—pills, salt eral waters, ete.; y only ma worse. I neec a strc r dose every time. Finally my doctor came in one day after I had one of my bad spells and took things into his own hands. “How, Mrs. “He said Armstrong?” ‘Your body is not getting rid of the food waste properly. It gets as far as your lower intestines—your colon—a there it stops and decays. ‘The poisons arising from this waste are then carried by the blood throughout the body and’ do terrible harm. ery likely. It gives wonderfully bene- results. I don’t mind telling you that I lieve Nujol i is the secret of the good health I enjoy today For Constipation Nujol REG. U.S. PAT. OFF, A Lubricant—not a Laxative Guaranteed by Nujol Laboratories, Standard Oil Co. (New Jersey) Entered, ax Second. ¢ under Ack of March, 3 won, Secretary, 621 West Clans Matter, October 21, 1441, at the Post-Ofice at New York City. N.Y. u aie Co. William Green, Pres’ voke », Douglas H.C Prea.: 6: J- McDonnell, Treas.: W $5.00 a year, St 7: