Judge, 1922-09-09 · page 27 of 36
Judge — September 9, 1922 — page 27: what you’re looking at
What you’re looking at
This is a **tire advertisement** disguised as editorial content in *Judge* magazine, not a political cartoon. The sketch depicts a car accident where one vehicle has skidded off the road, with a man commenting on the "tough luck" to the driver. The ad's joke plays on this mishap: it suggests that with Kelly-Springfield Cord tires (specifically their "Kant-Slip Cord" tread), such skidding accidents wouldn't happen. The advertisement emphasizes that Kelly tires have maintained a 25-year reputation for safety and mileage, and that their superior tread design combined with a sturdy carcass provides "the greatest combination of Safety and Service." The punchline is that now consumers get this premium safety "no more to buy a Kelly"—meaning at no extra cost compared to competitors. This is early automotive advertising, appealing to growing concerns about road safety as cars became more common.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
skidding experience like that.’ sery- AFETY in a tire depends on the tread ; . The tread of ice depends on the « the Kant-Slip Cord is the safest tread that has cass is even sturdier ever been made and the ca than that which for twenty-five years has been earning for Kellys an unequaled reputation for mileage and service. The two together form the greatest. combination of Safety and Service that has ever been offered in a tire—and, now i! costs no more lo buy a Kelly. comicbooks.com