Judge, 1922-09-02 · page 2 of 36
Judge — September 2, 1922 — page 2: what you’re looking at
What you’re looking at
# Analysis This page from *Judge* magazine advertises the publication's new "Radio Department," presented as a humorous editorial feature. The cartoon depicts a man and dog both wearing radio headphones, with the caption "Sure we've got our Radio!—we're live wires." The satire targets the early radio craze of the 1920s, when home radio ownership was rapidly becoming fashionable. The joke equates radio enthusiasm with being "live wires" (slang for energetic people), while the anthropomorphized dog suggests the technology's appeal transcends rational human judgment. The accompanying text by William H. Easton, Ph.D., promises expert guidance on radio equipment, installation, and developments. The satire implies that radio enthusiasm had become so widespread and sometimes irrational that even dogs participated—poking fun at the technology's near-universal adoption among American households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sure we’ve got our Radio! —we're live wires Qere you'll have a Radio in your home!—why W not “do it now"? The time is coming, quick ve its when every home in America will Every home that, to-day, has a motor car, graph, piano, kodak, will have its full fle equipment too! But, the day of the home-built amateur ay is pus quickly. Major Armstrong told Jupat the her out of the amateur class, as far as building ay at luncheon, that Radio was quickly of apparatus is concerned; that the Radio of the near future would t as simple and s inexpen positive in’ operation, as certa nd satisfactory in results as the phonograph is to-day Phe overhead aerial will wa thing of the past But “t wait for the day of final perfeetion—you'll miss too much if you st back and wait and you, yourself, will be the loser. Get into it now and get in strong! SAO Jepce's Rapio DerartMent is for your person’ sand benefit. It is conducted by William I faston, Ph.D. one of the best informed men in th whole Radio field Jupce's Rapio DevartMent will tell you just whi equipment to install, just what you may expect results, how to use it to get the best listinetly valuable to you as the Motor and It vestment Departments are in their respective field: And in addition, from month to month, the Radi rabout the big advance Department will tell vo real interest to ever and new developments Radio fan Remember that the Radio Department is here t serve you in every Radio-way; simply add il ' ut in esults. Tt is ss your inquiries to the Radio Editor, JupGe., 627 West Forty-third street, New York City, and you wi have immediate, expert attention without charge.