Judge — August 26, 1922 — page 36: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

re We a Nation of Low-Brows? It is charged that the public is intellectually incompetent. Is this true? It is charged that the public is afraid of ideas, disinclined to think, unfriendly to cul- ture. This is a serious matter. The facts should be faced frankly and honestly Without Cultural Leadership | time has come to give the public an | when once given the chance. And we opportunity to find out something about | shall make 1s price so inviting that there philosophy, science and other higher | shall be nd excuse on the ground of things. And it must be done at a low | expense. price, because the average — person’s All Great Things Are Simple pocketbook is not fat. As it stands, the Once the ee 8 f th ee é publishers charge about five dollars a | ,.O0¢¢ the conttnts of the following 25 books are absorbed and digested, we low-brow theatrical ’ productions, low. pon-brow.bisatrigal 1S" | volume, and then wonder why people | 29, r brow musie, low-brow newspapers, Iow- | Yolun : believe a person will be well on the toad brow magazines. We think the criticism | 7" 7 to culture. And by culture we’ do not | is unfair in that it does not recognize the | _ We believe we have a way to find out | jean something dry-as-dust, something fact that the public is without cultural | if the people are interested in the deeper | incomprehensible to the average mind— leadership. Those who have the divine | problems of life. And the first thing we | genuine culture, like great sculpture, can spark get off by themselves. We believe | decided was to fix a price that shall be | je made to delight the common as well the publie has never had a real chance, | Within the reach of the person with the | a. the elect. The books listed below The main criticism, as we find it, is that the people support ventures that are unworthy, that represent no cultural standards. The public is fed on low- brow reading matter, low-brow movies, never had an opportunity F most slender purse. all simple works and yet they are great quainted with the t itiful We have selected a library of 25 books, all great thin e simple. They are things of life. Given half a chance, the | which we are going to offer the public at yus works, of course, but we do not publie will respond an absurdly low price. We shall do this | think the public will refuse to put its We believe there has been enough talk | to find out if it is true that the publie | mind on serious topics. Here are the about the public’s inferior taste. The | is not going to accept the better things | 25 books: Are the People Ready to Read These 25 Books? 8. For those who) Stuart Mill. How the id od may come | a clear idea from this account of the beliefs ally from observation of nature is ex- | of primitive man. sd in this volume Three Lectures on Evolution. Ernst and Character. Goethe. The fruits | Haeckel’s ideas expressed so you ean under- rates. This| of his study and observation is explained in ke nd them. Schopenhauer’s Essay regard philosophy as a thing of abstractions, vague and divorced from life, Schopenhauer will be a reve jon The Ti nd Death of Sc literature as well as this volume. From Monkey to Man. A comprehensive Thoughts of Pascal. Pascal thought a | rev 1» theory ons of Marcus Aurelius. great deal about God and the Universe, and | Survival of the Fittest. Another phase PiperoRwna WaPagon Cr oi the origin and purpose of life of Ds The Olympian Gods. Tichenor. A study | — Evolution vs. Religion. You should read He will help you he Discovery of the Future. H. G Wells asks and answers the question: Is life wane, of ancient myth logy. ‘Philosophy. Prof. hat his belief | this discussion | Reflections on Modern Science. Prof. . | Huxley's reflections definitely add to your just an unsolvable, haphazard struggle? hoo : - row it was and what we can today | knowledg Dialogues of Plato. ‘This volume takes! joann fr al Philosophy. Au you into Plato's immortal cirele. God: natoe wank Foundations of Religion. Prof. Cook | utler hese essays contain nd answers the question: Where and Nietzsche: Who H that still holds. id religious ideas originate | Stood For. A carefully heat Es Emerson was a friend Studies in Pessimi Schopenhauer | Sun Worship and Later Beliefs. | Tich- din some respects a greater | presents a well-studied viewpoint of life. The] enor. A most important study for thoze who substance of his philosophy wish to understand religions "Tolstot’s E His ideas will direct you The Idea of God and Nature. John! Primitive Beliefs. Tichenor. You get | into profitable paths of thought. 25 Books---2,176 Pages---Only $1.95---Send No Money If these 25 books issued in the | Believe it or not, the price will be only | manner in which the blank below comes ordinary w they might cost you as | $1.95 for the entire library. That’s less | into our mail. much as a hundred dollars. We have | than a dime a volume. In fact, that is 7 decided to issue them so you can get | less than eight cents per volume.” Surely | 7 7 7 Send No Money Blank - - - all of them for the price of one ordinary | no one can claim he cannot afford to | Haldeman-Julius Company, book. That sounds inviting, doesn’t i buy the best. Here is the very best at Dept. K-5, Girard, Kans. And we mean it, too? Here ) book: the very least. Never were such great T want the 25 books listed on this page. containing 6 pages of text, all neatly | works offered at so low a price. All you | T want you to send me these 25 books by printed on good book paper, 319x5 inches | have to do is to sign your name and | parcel post. On delivery I will pay the insize, bound securely in eard cover paper. | address on the blank below. You don't | postman $1.95 plus postage, and_ the You can take these 25 books with you | have to send any money. Just mail us | books are to be my property without when you go to and from work. You | the blank and we will send you the 25 | further payments of any kind. Also, ean read them in your spare moments. | volumes described on this page—you will | please send me one of your free 64-page You can slip four or five of them into a | pay the postman $1.95 plus postage. | catalogs. . pocket and they will not bulge. You | And the books are yours. can investigate the best and the soundest If you want to send cash with order | Name ideas of the world’s greatest philosophers | remit | and the price will be so low as to as Are we making a mistake in advertising | Address. ..........2..0-++ tonish you. No, the price will not be | works of culture? Are we doing the for the 25 volumes. Nor will the | impossible when we ask the people to price be $5. The price will be even less | read serious works? Are we wasting our Pasonest than half that sum. Yes, we mean it. | time and mon We shall see by the | foreign countries must send or other with order, PRESS OF WILLIAM GREEN, NEW YORK