Judge — August 19, 1922 — page 19: what you’re looking at

What you’re looking at

This page satirizes the "cigarette girl"—a stock figure in 1920s entertainment and advertising. The sketches by Guy Hoff show an attractive young woman in various poses, captioned with suggestive language: "Oh! How they string 'em!" and references to "Loreleyes" (the mythological siren who lures men to their doom). The satire targets both the cigarette industry's use of sexualized female imagery in marketing and the stereotype of the attractive woman who manipulates men. "She's toasted" appears to be a cigarette brand reference (likely Lucky Strike's famous slogan), repurposed as double entendre. The cartoon mocks how the advertising industry exploited femininity to sell cigarettes, while simultaneously satirizing the femme fatale archetype popular in Jazz Age culture.