Judge — August 5, 1922 — page 19: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

EDITORIAL By WILLIAM ALLEN WHITE The Editor and the Merchant Prince HE « Americ rise of the department store, thought to remark that the rise of the department store, with its vast appropriation for advertising, is more than any other force responsible for the American newspaper as it exists to-day. ath recently in New York of a merchant prince it princes of a discussion about other mere ind some talk droned on for di But in the discussion no one vs about the it differs from any other newspaper in the world, yer might easily enough prosper without department. store advertising. But eighties and nineties, the department store was the mother of The merchant prince and the editor, by climbing upon cach other's shoulders, have scaled the heights which they now occupy. Neither could have won without the other, Advertising made the newspaper; the newspaper made the department store, Every city had its department and i ‘To-day: the newspi during the seventies, the American press. nd cach newspaper very s the country over. And sh mer- hi store store and its newspaper, « much like all newspapers and all sto ch rising business man, cach editor and ed chant prince had the other's help, both of them were free men. The editor needed no subsidy. ‘The merchant broke away from the wholesalers and manufacturers who might have controlled because him, if he could not advertise his bargains. Much gossip has been whispered around to the effect. that the merchant's friendship for the editor is not altogether altru- istic: that, in short, the advertiser controls the press. It is The control of the press where it exists is far beyond It is a social control; the country club, the not true, the merchant. church, the university club, the golf course, the rich neighbors and dear friends of the editor control the rich editor as he con- It is an interplay of ideas and not a crass and palpable control, And at that it is not serious, One way or another, the people get the truth, and generally through the press. But the forty-year friendship and alliance between the merchant prince and the editor is as fine a bit of friendly association for mutual benefit the world ever has It has made cach of them better citizens, better men and better servants. trols them. SSS 1 strike is an agreement to do no worl: at all in the hope of getting more money for it. at What Is His Real Name? CIENCE has discovered that the creature which it politely calls the ploiere eats mosquitos ri id that. if one wishes to rid the neighborhood of mosquitos, the thing to do is to encourage the ploiere to come and take up his abode nearby. far as it ss. But why does the ploiere register under an assumed and French name? What is he called in the United Stat And if any one may be presumptuous, may one not ask science, which knows so much, if the ploiere which cats other pestiferous insects might not make two bites at what remains of Jim Reed and get the world This is good good and shut of him? st Short skirts are coming back. They proved just one thing while they lasted. That a fat woman would look better in a slecping bag. tet The Folly of Logic UR friend, John Roach Straton, the Baptist minister who got into a brawl with the actors, is now gunning for a number of forward-looking college professors. He demands that they quit teaching modern views of the Bible, because the money which supports the college, which hires these teachers, was contributed by men long since dead, who did not hold views like these which the heretical professors are proclaiming. He is logical of course. Doubtless. if the men who gave the endowment to any college in the world could know what it was teaching, they would withdraw their g Doubt- less, if Jefferson could know the outfit that is now conjuring with his name, he would withdraw the Declaration of Inde: pendence. If Watts could know what men had done with steam, he would put out the fire and empty the kettle and for- get all he discovered. And if Adam could read the MceCumber- Fordney bill, he would put Eve out of the Garden, kill the snake and let the human race find another planet. Logic such as John Roach Straton’s will get any man in trouble if Auman should be able to take logic or he become an addict. let it alone, at They started to. distinguish Hollywood from the new people began to grin. eet Everyman’s Double Life 7 VERY heart.” sayeth the preacher, “knoweth its own BE sorrow id every human being has his dual per- sonality. ‘The other day the alist State conve tion suddenly lifted the veil that had hidden the double life of ling the great electrical wizard as a Charles Steinmetz by re regular member of the Socialist party in good standing. In fact. the New York State convention nominated Mr, Stein- metz for State engineer. Every great mind must have its foolish spot. men take to yachting, other to the ladies, God bless em! Still other to polities, and some to poker Each comic relief is a safety valve, and so long as a man does not Some great and fast horses. mix up his pleasure, his serious work with his insanities, his usefulness with his love affairs, no one can complain. And socialism is as mild a form of idioey as a man could indulge in, if he keeps it as an indulgence, Incidentally, if the people of New York should turn in and elect Steinmetz State engineer, he would be much like a captain of industry who found himself entangled in an affair of the heart which was suddenly spread all over the front page of the newspapers. Whiel is the trouble with the peccadillos. One never knows when they are going to make a peck of trouble. tote We note by the public press that De Valera scems to be out bootlegging liberty to the Irish. ote McCumber’s Poison . OISON beat me.” declared Senator MeCumber after ding the returns from the North Dakota primary, in which he was defeated by former Governor Frazier. It’s funny about that poison. It certainly came in a big bottle, and seemed to require a lot of shaking before taki In fact, the poison looked like the poison on the tail end of a cyclone which stingeth like a serpent and biteth like a house afire. Of course, the deceased knows better than ar he came to be dead; but to the rest of us, it looks as though Senator McCumber was killed by t to stop the business end of the tornado with a peacock feather. The folks in this country have a well defined idea of what y desire in politics. And when a man like McCumber, , or Alter, or the Jowa pussyfooters try to give the people a substitute, the people produce an electrical disturbance that may not be stopped with kind words. MeCumber calls it poison. But it certainly looks like an avalanche doing a tox- trot with an earthquake. y one else how