Judge, 1922-07-29 · page 36 of 36
Judge — July 29, 1922 — page 36: what you’re looking at
What you’re looking at
This is a **self-promotional advertisement** for *Judge* magazine itself, not political satire. The illustration shows a figure flying away from an exploding train wreck, symbolizing escape and triumph. The text claims that *Judge* readers are universally knowledgeable and socially accomplished—they dominate conversations at golf courses, theaters, and social gatherings with superior wit and insider knowledge. The ad positions reading *Judge* as essential to being well-informed and entertaining company. The postscript boasts that *Judge*'s "Wellesley Number" (an issue featuring content about Wellesley College) sold out so quickly that additional copies were needed, proof that "a college education does pay" and that educated women recognize quality. This appeals to aspirational readers and suggests the magazine has elite, educated readership, particularly among college women—a relatively modern demographic for 1920s magazine marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE MAN, or woman, who reads Jupce is ready to cope with any situation and come through with flying colors! Whether it’s Theatre, Movies, Politics, Sports, Books, Pretty Girls, Motoring, Stories, Psychology, Ethnology, or Zoology, you can’t find anything that the JupcE reader doesn’t know all about, and then some! He’s the boy, or she’s the girl, that scoops the syndicates on the golf course, that holds the floor (or the table) at the 19th Hole with his or her stock of new stories, that just naturally and inevitably holds the wheel whenever bright folks gather. It sets you back ten bucks to set you down in the front row of the Follies and, Jupce ‘ll leave it to you, could you get any more fun and good out of it than you’ve just had in the Follies Number of Jupce? Come agin! P NEWS FROM THE FRONT: Reports from Wellesley show that the Wellesley ++ girls went wild over JupGe’s Wellesley Number. Two wires came in for additional supplies and now—not a copy left. This settles the question for all time, a college education does pay and Wellesley girls sure do know a good thing when they see it. PRESS OF WILLIAM GREEN, NEW YORK comicbooks.com