Judge, 1922-07-08 · page 3 of 36
Judge — July 8, 1922 — page 3: what you’re looking at
What you’re looking at
# Oliver Typewriter Advertisement This is primarily a **product advertisement**, not political satire. The page promotes the Oliver Speedster typewriter (Model No. 11), marketed as "a sensation in typewriter advancement" after "26 years of development." The ad employs standard early-20th-century marketing tactics: emphasizing innovation, offering a free five-day trial, and claiming superiority over competitors. The "$35" price point is positioned as affordable for a "super-typewriter." The circular vignette illustration shows the typewriter's mechanical components in action. The accompanying text encourages readers to compare it against other brands, suggesting competitive market positioning among typewriter manufacturers—a significant industry before digital technology. No political figures or satire are evident; this is commercial advertising within Judge magazine's pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Announcing the New A sensation in typewriter ad- vancement, the climax of 26 years of development—our latest and finest model, No. 11 Our millionth Oliver is a new model! It comes at a time when most people have thought that the ultimate had been reached in type- writer development. It is a contra- diction of that thought, and brings many surprising advancements and betterments. Everyone who sees it is amazed. It establishes a new limit in re- finements. Yesterday’s standards now become antiquated. To oper- ate it is to experience a new thrill in typing. To see its beautifully sheets is to have a new ap- preciation of what a super-type- writer can do. But Not $100 The natural conclusion would be that we would continue the custom of $100 as a standard price,or even ask more for a finer model. But we offer this wonderful Oliver Speedster on the same plan we have recently adopted in sell- ing the No. 9. That is, we ship direct from the factory to the buyer, saving you the $35 that an indirect, extrava- gant selling system would require. Yet, in all our 27 years experi- ence, this is the finest typewriter we have ever built. If any writer is worth $100, it is this Oliver Speedster. How We Save You $35 It is impossible to fully describe the superiorities of the new Oliver Speedster in print. You must see it and operate it to appreciate its betterments. So we ship it to you for five days free trial, without your sending a penny in advance and without obligating you to buy. We want you to try it in the privacy of your own office or home. Compare it with any typewriter. We let the Oliver sell itself. You are the sole judge. Could any offer be fairer? Think how few articles dare to be sold this way! Occupation or Business. SRO SOUSSSSSSSESOS SSE Ae eee Cees 1 FREE TRIAL Keep it~ or Return it If You Agree that the Oliver Speedster is the finest typewriter, regardless of price, and want to own it, send us $4 after five days, then $4 per month until $65 is paid. If you would rather pay $100 and not et this latest model, ship the Oliver peedster back at our expense. Throughour the trial you are your own. salesman. You need not be influenced by others. This new plan has been endorsed by thousands who have bought Olivers at a saving. Remember, over 1,000,000 Olivers have been sold, both to leading businesses and individuals. So Simple Merely mee the coupon and it will EITHER this wonderful new Oliver Speedster fee Free Trial, or Further In- formation. Check your ‘preference. This is a rare opportunity. Think of it —the latest model at a $35 saving! It is the ONLY offer of its kind. THE OLIVER TYPEWRITER COMPANY 104A Oliver Type- writer Bldg. Chicago, Ill.