Judge — June 24, 1922 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

O THE matter went to the senate. Our production schedule on “Super- dreadnaught” was cut 64 per cent. as the stock rooms were now full to the ceilings with unsold garments. The sen- ate managed to get together in a little less than four weeks. For this body each one of our seventeen departments elects five members. After two days’ deliberation the senate gave me a splendid report of their discussion and findings. The last paragraph summed the matter up in this way: “In effect, the house of representatives is correct in assuming that price, profit, or qual- ity of the goods must be wrong. There is another factor, however, and we feel that we must not mince words in bring- ing it up. How about marketing and merchandising? Are they all that they should be in order that ‘Superdread- naught’ Underwear may continue to triumph over all obstacles as in the past? We call for a meeting of the trade relations committee to investi- gate and report immediately (within three weeks).” Merely to save coal and lubricating oil I cut the production on “Superdread- naught” another 16 per cent., awaiting confidently the impending meeting of the trade relations committee, In this group we place all department heads and foremen. The meeting was finally called to order. Four days passed. I was not surprised. In a crisis like this I knew that the trade relations committee would not come out of that room until they had the solu- tion of the prob- lem. On the morning of the fifth day, while on my way to the mills, I found that I had left the house with- out a handkerchief. I dropped into a haberdashery to purchase one. While there a thought struck me. Casually, and with- out any attempt to coerce the dealer, I asked, “Do you sell much ‘Superdread- Drawn by Ray Gites. For four days our trade relations committee struggled with the problem. HURRIED back to the trade rela- tions committee. Utterly worn out by their four days’ labor behind closed doors, these men had finally upon the insistent advicé of the company’s physi- cian, given in to the vital necessity of relaxing. As I entered the door they were engaged half-heartedly in a poker game. My heart went out to them. I have never had such a thrill in all my business experience. Bir fas T said, “there is nothing es- sentially wrong with ‘Superdread- naught’ Underwear—no inherent de- fects in the merchandise—we are sim- ply facing the end of the winter buy- ing season. Meanwhile this plant will shut down for two months on full pay. And when we all return I am sure that it will be with a new vigor and new peptomism that will make the fall and winter of 1923 provide the banner busi- ness Underwear (Union suits and separate garments— immoderate quality at a super-modest price) for men and boys!” . of Expert Advice By Katherine Negley GEORGE went to a dietician, who advised him what foods to eat, how often to eat, and how much to eat. He went to a physical culture expert, who told him what weight of clothes to wear, and how often he should take hot and cold baths. The gymnasium teacher mapped out a course of exercises, and explained to him what sort of recreation was best suited to him. He took a mail course in efficiency, and, of course, learned just what to in his daily work. His life was like clockwork. He took no course in love. He thought he was wise enough to escape. Claribel saw him, met him, married him—and ever after he had no further use for his expert advice. o_o A Day in Spring By George Mitchell Morning I LOVE the Spring, For then birds sing And fill the morn- ing with their merry tune. ‘Superdreadnaught’ Noon I love the Spring, For then I fling Dull care aside to dance upon the dune, Night T hate the Spri’g Like everythi’g, I always cha’ge by u’derthi’gs too sood. oo Ros e—Pansy’s husband is ill. Lily—Anything contagious? “Yes, melancho- lia.” naught’ Underwear nowadays?” The proprietor grinned. But then and there he put his finger on the nub, the crux, I might even say, of the entire “So you_ think your son will make a success in the col- lecting business?” “While at college he was always writing home for situation. “Why, no,” was his reply, “not just now. Them heavy gar- ments go out around April Ist. Just now we are selling the lighter stuff. But the will begin to pic up again around October. Good stuff, that ‘Super- dreadnaught.’ I wear them myself in the winter.” money, and those —but before long the mountains looked like this. 2 letters of his would have got blood out of a stone.” oo “I suppose you get lots of pleasure out of your car?” “No, When the car is in good shape the roads are bad, and when the roads are good the car is out of commis- sion.”