Judge, 1922-06-10 · page 31 of 36
Judge — June 10, 1922 — page 31: what you’re looking at
What you’re looking at
This is a **tire advertisement**, not political satire. The cartoon shows a wealthy couple in an early automobile (1920s era) during rain. The woman expresses anxiety about wet road conditions; the male driver reassures her that Kelly-Springfield Cord tires prevent skidding. The ad's pitch emphasizes that Kelly tires offer safety ("protection against skidding") and economy—you pay only for mileage used, with security "thrown in gratis." The closing claim that "it costs no more to buy a Kelly" positions the brand as competitively priced while superior. The cartoon's humor is gentle domestic comedy: the anxious wife contrasted with the confident (and brand-loyal) husband. The appeal targets affluent automobile owners concerned with both safety and value during the 1920s automotive boom.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dear, I’m so afraid of the Avenue when it’s wet. Drive carefully, won't you, William?” ,ma’am, but there’s not much danger of skidding with these Kelly-Springfield Cords on.” HE purchaser of a set of Kelly Cords pays only for mileage; the sense of security that comes with them is thrown in gratis. We know of no other tires that will give such consistently long mileage and at the same time so high a degree of protection against skidding. Kelly’s have always been an economy; at today’s prices they are more economical than ever, because now it costs no more to buy a Kelly. 29 comicbooks.com