Judge, 1922-05-20 · page 36 of 36
Judge — May 20, 1922 — page 36: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**, but rather a **full-page advertisement** for "Everyman's Guide to Motor Efficiency," a practical automotive manual by H.W. Slauson. The ad uses marketing language common to the era, claiming the book has sold over 80,000 copies and achieved "Best Seller" status. It appeals to car owners' desires for efficiency, fuel economy, and cost savings—concerns that were clearly significant to early 20th-century automobile owners managing expensive vehicles. The format and claims are straightforward advertising: the book teaches car maintenance, diagnosis, and repair to minimize expenses. At $3.00 (postage prepaid), it was positioned as an accessible reference guide for any car owner to understand their vehicle. There is **no political content, satire, or caricature** on this page. It simply demonstrates how Judge magazine's publishers used the publication to sell related products to their automotive-interested readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OVER 80,000 SOLD HEN 50,000 copies of a popular novel are sold, it is immediately classed as a Best Seller. For over a year Every- man’s Guide to Motor Efficiency has been a Best Seller in’ the automotive field. Each week we receive hundreds of orders for this invaluable book. Why? Every owner wants to get from his car —the greatest efficiency —the greatest mileage —the longest life —all at the least expense It can’t be done unless he knows —how to take care of his car —how to avoid needless mistakes adjust- ar —how to make necessary ments to time and w —how to diagnose symptoms of distress —how to remedy them at the least cost HIS BOOK, Everyman’s Guide to Motor Efficiency, is unquestionably the best automobile reference book, for owner and driver, because — it is written by one of the leading authorities in the automotive industry— H. W. Slauson, M. E., Chairman Metropolitan Section Society of Automotive Engineers. —it contains every detail required —the desired information can be easily found in a moment’s time —it is plainly and practically set forth with a questionnaire after each chapter —it is up to date; up to the minute —anyone can understand it. —the price is $3.00 (postage prepaid). 7x 104% inches in size, 302 pages, illustrated with more than 200 half-tones. and c etchings. Printed on heavy plate paper, flexibly bound in black cloth, stamped in gold. Leslie-Judge Company, 627 West 43d Street, New York City PRESS OF WILLIAM GREEN, NEW YORE comicbooks.com