Judge, 1922-05-13 · page 36 of 36
Judge — May 13, 1922 — page 36: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Cantrell & Cochrane (C&C) Ginger Ale as "the standard of two continents" (British-Irish and American distribution). The large decorative "C&C" letterforms frame a bottle of the ginger ale. The accompanying text uses a common advertising strategy of the era: claiming universal social acceptance among refined people. It asserts that ginger ale is demanded at respectable venues—trains, hotels, clubs, restaurants—and appeals to "discriminating taste." The small photograph shows what appears to be an elegant social gathering, reinforcing the product's association with sophisticated company. The copy emphasizes seventy years of market dominance to suggest reliability and prestige. This reflects early-20th-century advertising's emphasis on class aspiration and social proof rather than product features or price.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae (§(sochrane inger-Alle THE STANDARD “OF TWO CONTINENTS Proof of Good Taste ‘As you glance over the tables where men and women gather—for refreshment after sports or for a social chat—note how universally genuine C & C Ginger Ale is demanded and served. For over seventy years C & C has been unrivalled in its appeal to the discrimi- nating taste, Genuine C & C—Cantrell & Cochrane Gin- ger Ale is served on trains, in homes, hotels, clubs, restaurants, at fountains, and the better class of dealers everywhere. BELFAST DUBLIN NEW YORK comicbooks.com