Judge — May 6, 1922 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Beacon Lights of Business LONG perilous coasts, lighthouses throw their guiding rays far into the night to warn the mariners and help them safely past the shoals. Business, too, has its beacons. They are the advertisements, which throw a powerful light to guide you in your buying. They show you what to buy, where to buy and when to buy. Spend a few minutes running through the advertisements in this publication. Then buy the products that have proved up in the light of advertising. Manufacturers who advertise deliberately focus thousands of eyes on their products. Their wares must be good, their values honest and their prices right or they could not adver- tise successfully. In the advertisements you see products that have made good under the critical inspection of buyers. These products are full value products. They return you dollar for dollar. Buy them. Let the beacon of advertising guide you as it is guiding so many astute buyers. 58 Then you can know that every cent you spend buys its full quota of value. comicbooks.com