Judge, 1922-04-29 · page 36 of 36
Judge — April 29, 1922 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satirical piece**—it's a straightforward **advertisement** for an automotive reference book titled *Everyman's Guide to Motor Efficiency*. The ad promotes a practical manual for car owners, claiming over 80,000 copies sold. It positions the book as a bestseller by comparing sales figures to popular novels. The pitch targets early automobile owners who need guidance on maintenance, efficiency, and cost-saving—reflecting the early 20th-century moment when car ownership was becoming common but owners lacked technical knowledge. The author, H. W. Slauson, is identified as a legitimate authority (Chairman of the Metropolitan Section Society of Automotive Engineers). The ad emphasizes the book's practical accessibility and affordability ($3.00 postage-paid). This represents Judge magazine's advertising content rather than its satirical editorial material. It reveals contemporary consumer concerns: fuel efficiency, vehicle longevity, and reducing maintenance costs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OVER 80,000 SOLD HEN 50,000 copies of a popular novel are sold, it is immediately classed as a Best Seller. For over a year Every- man’s Guide to Motor Efficiency has been a Best Seller in’ the automotive field. Each week we receive hundreds of orders for this invaluable book. Why? Every owner wants to get from his car —the greatest efficiency —the greatest mileage —the longest life —all at the least expense It can’t be done unless he knows —how to take care of his car —how to avoid needless mistakes —how to make necessary adjust- ments to time and wear —how to diagnose symptoms of distress —how to remedy them at the least cost HIS BOOK, Everyman’s Guide to Motor Efficiency, is unquestionably the best automobile reference book, for owner and driver, because —it is written by one of the leading authorities in the automotive industry — H. W. Slauson, M. E., Chairman Metropolitan Section Society of Automotive Engineers. —it contains every detail required —the desired information can be easily found in a moment’s time —it is plainly and practically set forth with a questionnaire after each chapter —it is up to date; up to the minute —anyone can understand it. —the price is $3.00 (postage prepaid). 7 x 101% inches in size, 302 pages, illustrated with more than 200 half-tones. and zine etchings. Printed on heavy plate paper, flexibly bound in black cloth, stamped in gold. Leslie-Judge Company, 627 West 43d Street, New York City comicbooks.com