Judge — April 29, 1922 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“No photographer could do justice | to the smile I am wearing now,” says Mrs. C. C. Stalnaker, winner of the first prize—$500—in Judge’s National Smile Week Contest for the largest number of smiling faces clipped from any magazine or newspaper advertise- ment. “Your telegram was almost as much a surprise as the coming of my first grandchild four years ago. “The Smile Contest let down the bars to all. The fleet of foot and nimble of shears had a great chance for a shake of the plum tree. I have worn out a good pair of shears; but, Lordy! I enjoyed it! The search for smiling faces was indeed a joy. It was a surprise to me how many advertisers use smiling faces in their advertise- ments. If those who do not only knew the joy it brought, I'm sure they would all use smiling faces.” The Great Art Rebellion Against Erlanger and the Shuberts (Continued from page 8) veighing against the established order of things and have consecrated their lives to Art. True enough, their idea of Art seems to consist for the most part in using a purple bunchlight to serve as moonlight in place of Mr. Erlanger’s green one, and in using magenta borders in place of the Shu- berts’ lavender to suggest dawn. But that, for the moment, is neither here nor there. What is here and there is that, for sheer producing incompe- tence, the production that they have made of “Candida” must be awarded the German silver booby prize for the season. In acting, in acute perception of the values of the text, in mount- ing, and in the general matter of syn-|it, chronization, the performance would never have been tolerated by a com- mercial manager. W._L.DOUGLAS FORMENAND WOMEN —$°700 & $8.00 SHOES $5.00 & $6.00 W.L.DOUGLAS PRODUCT IS GUARANTEED BY MORE THAN FORTY YEARS EXPERIENCE IN MAKING FINE SHOES YOU CAN ALWAYS —_— SAVE MONEY BY: WEARING | ALSO MANY STYLES AT W.L.DOUGLAS SHOES J SOLD DIRECT FROM FACTORY TO YOU AT ONE PROFIT : They are made of the best and finest leathers, by skilled shoemakers, all working to make the best shoes for the price that money can buy. The quality is unsurpassed. Only by examining them can you appreciate their wonderful value. Shoes of equal quality cannot be bought elsewhere at anywhere near our prices. Our $7.00 and $8.00 shoes are exceptionally good values. W. L. Douglas shoes are put into all of our 108 stores at factory cost. Wedo not make one cent of profit until the shoes are sold to you. It is worth dollars for you to remember that when you buy shoes at our stores YOU PAY ONLY ONE PROFIT. W.L. Douglas name and portrait is the best known shoe Trade Mark in the world. It stands for thehighest standard of quality at thelow= est possible cost. The intrinsic value of a Trade Mark lies In giving to the con- sumer the equiva- lent of the price paid for the goods. Catalog Free. THE STAMPED PRICE {U., IS YOUR PROTECTION AGAINST k &, UNREASONABLE PROFITS No matter where you live, shoe dealers can supply you with W. L. Douglas shoes. They cost no more in San Francisco than they do in New York. Insist upon having W. L. Douglas shoes with the name and retail price stamped on the sole. Do not take a substitute and pay extra profits. Order direct from yy fresident © | the factory and save money. 145 Spark St., Brockton, Mase, Dulars GRANT “Say, mister, does dat decoration belong to you or es horse?” I suppose that no man: has, in his time, written more—and more acidu- lously—against the American commer- cial manager than I have. A lot of I believe, has been true, and richly But I wonder if some of at least—has MAJORS ‘DEALERS Price 20¢ per Bore MAJOR MFG.CO. NEWYORK CITY deserved. it—a small part of it. inot been utter d 3 oS or Cement