Judge, 1922-04-22 · page 36 of 36
Judge — April 22, 1922 — page 36: what you’re looking at
What you’re looking at
This page is **entirely an advertisement**, not satire or editorial content. It advertises "Snowhite Nowater Handwash," a cleaning product made by the Magnesium Products Company. The ad uses the headline "Not for Automobilists Alone" to expand the product's appeal beyond garage mechanics to general households. It emphasizes that while automobile workers need this soap for removing grease and dirt, homeowners will want it too—for cleaning furniture, woodwork, and glass. The product itself was a waterless hand cleaner popular in the early automotive era when mechanics needed effective cleaning solutions. The copy highlights its gentleness ("nothing to harm the daintiest skin") while emphasizing its cleaning power, positioning it as useful for both heavy industrial work and delicate household cleaning. At 25 cents, it was an affordable consumer product. This is a straightforward product advertisement, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NOT FOR AUTOMOBILISTS ALONE _ SNOW HITE T is true that you will want one can of SNOWHITE Nowater HANDWASH in your garage and one in your car, but as soon as you have tried out this quick, clean dirt and oil remover, you will want one in your home. NOWHITE Nowater HANDWASH is just what its name implies—a white soapy cream that cleanses thoroughly with or without water. Nothing to scratch, nothing to harm the daintiest skin. After you’ve changed a tire, or worked on the engine, or are covered with dust from touring you'll find Nowater fine to have. Just rub it on thoroughly and then wipe off with cotton waste, cloth, paper, or even just clean grass. And for cleaning glass or white woodwork, or the deli- cate painted furniture—there is nothing so good. Once you have learned the fine qualities of Nowater you will simply refuse to be without it. Your Dealer will get 25c it for you, if you ask him, or write to the makers. >setsge,24g'xiene! MAGNESIUM PRODUCTS COMPANY 27 THAMES STREET, NEW YORK CITY Dealers and Agents Write for our Terms to the Trade PRESS OF WILLIAM GREEN, NEW YORK