Judge, 1922-04-15 · page 36 of 36
Judge — April 15, 1922 — page 36: what you’re looking at
What you’re looking at
This is primarily an **advertisement**, not political satire. The page promotes Cantrell & Cochrane Ginger Ale, an Irish-produced beverage established in 1852. The large decorative "C&C" lettering frames a bottle of the product. Below is a small illustration showing two well-dressed men in conversation aboard what appears to be a train, reinforcing the ad's claim that "accomplished travelers" prefer this brand. The marketing strategy emphasizes **class and sophistication**—the product is "known by the company it keeps," appearing in luxury settings (trains, hotels, clubs, restaurants) frequented by the elite. The phrase "Standard of Two Continents" refers to the brand's availability in both Europe (Belfast, Dublin) and North America (New York), suggesting international prestige and quality. This reflects early 20th-century advertising techniques emphasizing aspiration and social status rather than product features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(santrell 6 ochrane Gin ger-Ale THE STANDARD OF TWO CONTINENTS Known by the Company it Keeps ‘The next time you are on a through train, observe the preference of the accomplished traveler for C & C—genuine Cantrell & Cochrane Ginger Ale. And also in your hotel, club, restaurant, the fountains and among patrons of the better dealers, This high regard for genuine C & C dates from 1852, when this fine ginger ale estab- lished its position as the Standard of Two Continents. BELFAST NeW vorx DUBLIN E. & J. BURKE, LTD. — SOLE AGENTS — NEW YORK