Judge, 1922-03-11 · page 35 of 36
Judge — March 11, 1922 — page 35: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward advertisement for "Everyman's Guide to Motor Efficiency," a practical automobile maintenance manual published by Leslie-Judge Company (1920s era, based on styling). The ad targets car owners concerned with fuel economy and maintenance costs during the early automotive era, when vehicle upkeep was complex and expensive. The book promises to teach readers how to diagnose problems, maintain their cars properly, and avoid costly repairs—practical concerns for ordinary owners. The $3.00 price tag and emphasis on accessibility ("anyone can understand it") reflect marketing to middle-class buyers. The 302-page book with over 200 illustrations signals comprehensiveness for an owner's manual of that period. This represents **educational/practical advertising** rather than political satire—typical of Judge magazine's mixed content of humor and commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Getting a Run | |! Ii For Your Money | hi Every owner wants to get from his car —the greatest efficiency —the greatest mileage the longest life —the least expense It can’t be done unless you know | how to take care of your car | I —how to avoid needless mistakes | —how to make necessary adjust- | ments to time and wear —how to diagnose symptoms of distress | , —how to remedy them at the least yy cost HIS BOOK, Everyman’s Guide to Motor Efficiency, is unquestion- i] ably the best automobile reference book, for owner and driver, because —it contains every detail required —the desired information can be easily found in a moment’s time —it is plainly and practically set forth with a questionnaire after each * chapter i} —it is up to date: up to the minute | —anyone can understand it. , | —price $3.00 (postage prepaid) 7 x 1014 inches in size, 302 pages, illustrated with more than 200 half-tones, and zine etchings. Printed on heavy plate paper, flexibly bound in black cloth, stamped in gold. i : \ } Leslie-Judge Company i 627 West 43d Street, New York City |