Judge, 1922-03-11 · page 2 of 36
Judge — March 11, 1922 — page 2: what you’re looking at
What you’re looking at
This page is a **promotional advertisement for Leslie's Weekly magazine**, not a political cartoon. The text explains why Leslie's Weekly's readership is growing, claiming it offers attractive, interesting, and likeable content across home, office, and travel contexts. The advertisement includes testimonial excerpts from readers in Texas, Indiana, Tennessee, Pennsylvania, and California praising specific features: interesting articles, the Investment Department, timely topics, illustrations, and the magazine's improved quality over time. The satire is subtle—the headline "There's No Mystery About It" ironically suggests there's no mystery while the ad functions as a straightforward marketing pitch. The point: Leslie's Weekly succeeds simply because readers genuinely enjoy reading it, not through any hidden gimmick.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There’s No Mystery About It— HERE’S a reason why the nation-wide army of readers of LESLIE’S WEEKLY is growing every day. There’s no mys- terious secret about it. Nothing of the sort. There’s a plain, every-day, common-sense reason for it and it is this: LESLIF’S is attractive. It’sinteresting. It’s likeable. Old and new readers enjoy getting it each week. It’s always refreshing, informative, instructive, diverting. It’s a welcome arrival in the home, in the office; a pleasant companion when traveling. Every week it contains the kind of articles and editorials you like to read and the kind of pictures you like to see. All this is not merely the claim of LESLIE'S itself. It repre- sents the collective opinion of a vast number of LESLIE'S readers. In fact, many of the words and phrases employed above are culled from recent letters from readers telling why they read it regularly and like it. Here are extracts from just a few of them: FROM T! Each number of Lxsuie’s shows an improvement over the preceding one. All of your articles and we have found many of them really helpful. Our favorite feature is 3 it always filled with information. But T enj vhole publi ly the illustrations rts of the world, and 't rise, well-written edito: FROM TEN? “Our whol k va y to the drri of Lesuie’s each week. Its articles are Perse; a 1 much of ontents we think of such real educational benefit that we like to read it to our children. FROM PENNSYLVANIA: “ s gives me articles on timely topics in the compact form I like to read, It is hard to pi ature T like he the editorials first they express views in sn i without Like Le better inits’present shape se it is more conv a to handle.” FROM CALIFORNIA: “We have been taking Lesute's for more than twenty years and ‘we enjoy it more now than did. T uto and in a en Fe of special interest to us, but almost all of the sand pictures are highly en; .. As keeps on improving as it has for some time you can count on our fam 8 subscribers for the next twenty years.” So you see, there is no mystery about it. LESLIE'S WEEKLY readers like it, they enjoy reading it. That is why its army of readers is steadily growing.