Judge, 1922-02-04 · page 35 of 36
Judge — February 4, 1922 — page 35: what you’re looking at
What you’re looking at
This is a **house advertisement**, not a cartoon. It promotes editorial writing in *Judge* and *Leslie's Weekly* magazines, specifically highlighting contributions by **William Allen White** (a prominent Progressive Era journalist and editor). The text appeals to readers' intellectual vanity, suggesting that reading serious editorials will stimulate thought on "important topics." It compares editorial taste to acquiring a taste for luxuries like olives or caviar—an acquired but worthwhile sophistication. References to **Greeley, Dana, and Watterson** invoke earlier celebrated American newspaper editors, positioning White and an anonymous *Leslie's* contributor as their equals. The phrase "broad, liberal, progressive" reflects Progressive Era values that *Judge* marketed to its audience. The advertisement essentially encourages subscriptions by positioning editorial reading as a mark of intellectual cultivation and modern progressive thinking.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— Do you read Editorials? Whether you are a regular reader of Editorials or have never read them before you simply cannot afford to miss those by William Allen White in Judge, nor those others by the anonymous Editorialist, commencing in the current issue of Leslie’s Weekly. Vigorous, candid, thoughtful, —you will find that they start an active flow of thought in your own mind on interesting and important topics. Broad, liberal, progressive,—there was never better work nor greater work of its kind, even in the days of Greeley, Dana or Watterson. The taste for Editorials, even like that for olives or caviare, may be an acquired taste. If so, it’s one mighty well worth cultivating. The work of these two remarkably able men will satisfy and delight the taste of the thinker and the Editorial epicure.