Judge, 1922-01-21 · page 36 of 36
Judge — January 21, 1922 — page 36: what you’re looking at
What you’re looking at
This is primarily an advertisement, not a satirical cartoon. It promotes "Everyman's Guide to Motor Efficiency" by H.W. Slauson, presented as the definitive automobile manual for car owners. The page addresses three practical consumer concerns of the early automotive era: fuel economy, maintenance costs, and vehicle resale value—questions that likely reflect widespread anxieties as motor cars were becoming commonplace. The book is pitched as comprehensive and self-indexing, enabling owners to troubleshoot problems without expert help. Notable context: The publisher, Leslie-Judge Company, owned *Leslie's Weekly*, establishing credibility through the magazine's motor department. The $3.00 price and emphasis on "heavy plate paper" with over 200 illustrations suggest this was a premium product for serious motorists. This reflects an era when cars required significant owner knowledge to maintain and operate—before modern mechanic shops and dealer networks became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Big ‘63’? Questions for Every Motor Car Owner —how can I save money on every mile that I run my car? —how can I keep my car out of the repair shop, easily maintain it in the pink of condition at all times? —what can I do to make my car worth more, when the time comes to sell or trade it in? JOU will find the answer to these questions, and hundreds more, in the book “Everyman's Guide to Motor Efficie by TL. W. Slauson, M.E.—you can, then, very easily judge for yourself the great value that this book has for you. It is the best book on the automobile published to date. It was written and compiled by Mr. Slauson, one of the leading Automotive Experts of the country and manager of the Motor Department of Lesure’s WEEKLY. The book covers the whole subject of the automobile, clearly, simply and ac- curately. It is self-indexing, so that you can turn to the section covering any part of the car, without a moment's delay. To the motor car owner or driver this book will be of very real, positive value. Size 7 x 1014", 300 pages printed on heavy plate paper, illustrated with more than 200 half-tones and zine etchings; flexibly bound in black cloth, stamped in gold. Price, $3.00 delivery charges prepaid Leslie-Judge Company 627 WEST 43rd STREET, NEW YORK CITY PRESS OF WILLIAM GREEN, NEW TORK