Judge, 1921-12-31 · page 35 of 37
Judge — December 31, 1921 — page 35: what you’re looking at
What you’re looking at
This is a **house advertisement** for *Judge* magazine itself, not political satire. The page promotes the magazine's value by arguing that humor is psychologically beneficial—a "shock absorber" for life's hardships. The advertisement names real contributors: William Allen White (Kansas newspaper editor/political commentator), George Jean Nathan (theater critic), Heywood Broun (columnist), and Walter Prichard Eaton (drama critic)—lending credibility by association with established intellectuals. The pitch emphasizes *Judge*'s features: color illustrations, humor departments like "Stories to Tell" and "Digest of the World's Humor," and regular comic content. At 15 cents per copy, it frames subscription as a modest health investment—better disposition and "real happiness." The appeal is distinctly early-20th-century: humor as therapeutic necessity for modern life's stresses, and the prestige of pairing comedy with serious literary/journalistic figures. The ad reflects *Judge*'s self-positioning as witty but also intellectually respectable satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Develop your “sense of humor” Have you ever stopped to think how valuable a “sense of humor” really is? It is the shock absorber that softens the blow of many a hard bump. It is something that should be developed in every one of us, young or old. There is no way so good, to develop one’s sense of humor, as to read JupGe—the world’s greatest humorous weekly. And with its humor you get the keen philosophy of William’ Allen White, the sparkling wit of George Jean Nathan, Heywood: Broun, J. A. Waldron, Walt Mason and Walter Prichard Eaton. JupGe has color-pictures in every issue—the work of the cleverest artists. its departments,—‘‘Stories to Tell.” “Told at the Nineteenth Hole.” “Digest of the World’s Humor,” “College Wits,” will give you many a hearty laugh—every week. The small investment—15 cents a copy—will come back to you, manifold, in better health, better disposition, more real happiness. comicbooks.com