Judge, 1921-12-24 · page 2 of 36
Judge — December 24, 1921 — page 2: what you’re looking at
What you’re looking at
# Leslie's Weekly Price Reduction Advertisement This page is **not a political cartoon** but rather a promotional advertisement for *Leslie's Weekly* magazine announcing its price reduction to 10¢ per copy (its pre-war price). The ad emphasizes the publication's commitment to quality content despite lowering costs. It highlights *Leslie's Weekly* as "the oldest illustrated weekly newspaper in the United States," distinguished by its color covers featuring American artists' paintings and its mix of fiction, serials, short stories, and departments covering motors, finance, and vocational topics. The "normalcy begins at home" reference suggests this post-WWI messaging—promoting price reduction as a patriotic return to pre-war prosperity and "wholesome conditions." The appeal targets ordinary Americans seeking affordable, quality journalism during economic recovery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leslies Week “‘News that Makes us Think”’ 10° Lesuie’s WEEKLY has returned to its pre-war price of 10¢ a copy. This change in price represents, simply, the belief of its publishers that normalcy begins at home and that the best way to preach price reduction and the restoration of prosperity is by example. Lesuir’s WEEKLY wants to be included on that honor roll of things that «are and that are doing more than all the talk to speed selling now on a pre-war basi up the return to old-time, wholesome conditions. To reduce price is one thing; to maintain quality is another. Lesure’s W KLY contains, to-day, more of value to the reader (han ever before in its long and valuable history. As the oldest illustrated weekly newspaper in the United States, it is devoted to “news that makes us think —and the kind, also, that makes us smile, and weep, and swear, and glow. We all know that truth is stimulating and entertaining, often stranger than fiction. It can also be more when told by the writers, pictured by the cameras or illustrated by the artists that are making Lesiir’s even more famous every week And Lestik’s contains fiction, too, gripping serials and really short stories, unusual of plot, full of dramatic suspense, each one a strong, swift stimulus to the imagination. Then there are the Departments— Motor, Financial, Vocational. Lesik’s covers in full color, reproductions of the paintings of leading American artists and Lesiir’s inside color pages have established a new high standard in American magazine production. We are told: come back”’—probably you will agree. “it is the best weekly published,” “it certainly is a victorious It now costs only 10c¢ to get acquainted with the new Lesiir’s Weekty—the magazine for live Americans. eomliclooks mom