Judge, 1921-12-10 · page 35 of 36
Judge — December 10, 1921 — page 35: what you’re looking at
What you’re looking at
This is a Christmas gift advertisement for **Judge**, a satirical weekly magazine. The cartoon shows two children discussing a neighbor's weekly delivery of Judge, establishing the premise that receiving the magazine regularly constitutes an ideal gift. The ad promotes Judge subscriptions as superior to single gifts because they provide "fifty-two gifts instead of one"—weekly issues throughout the year at $5-7 per subscription. It emphasizes the magazine's quality content: humor columns, artwork by prominent illustrators (James Montgomery Flagg, Ralph Barton, René Vincent, et al.), and serious literary/critical contributions from respected writers like William Allen White and George Jean Nathan. The pitch appeals to gift-givers' desire to give meaningful presents affordably. For a modern reader, this reveals Judge's mid-market positioning—prestigious enough to feature major artists and intellectuals, yet marketed as economical gift-giving. The "honest injun" phrase in the cartoon reflects period vernacular now considered offensive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
==! “Honest injun, Jimmy, they get JUDGE in that house ev'ry week!” Hew many homes you know that would be tickled pink to get JUDGE every week! That’s the solution of the Christmas gift problem for you—the happiest one for them, the simplest one for you. Both sides satisfied. Just what does it mean? For them it means a treat to joy, and laughs, and happiness every week for a year— fifty-two gifts instead of one. Wouldn’t you give a good deal to do just that in the home you are thinking about—in several homes you know of? But you don’t have to give a good deal. A subscription to Judge for a year is only Seven dollars and when you order two or more they are only Five dollars each. You know how Little Five dollars will buy in other things; you know how much F: e dollars will buy in Judge. There’s every quality of the perfect gift in Judge—if you haven’t stopped to think of it you'll be amazed. First, there’s humor—good jokes, clever humor, ‘ ‘College Wits,’ ‘‘Digest of the World’s Humor,’’ ‘Stories to Tell.’’ Then there’s splendid art—the best work of Orson Lowell, James Mont- gomery Flage, René Vincent, René Clark, Walter de Maris, Perry Barlow, Lawrence Fellows, Ralph Barton and dozens more. And there’s real literature, as well as keen philosophy and critical analysis in the Editorials of William Allen White, the Theater Reviews of George Jean Nathan, the wit of Walt Mason, the Book Reviews of Walter Prichard Eaton and the Movie Reviews of Heywood Broun. Sit down, now, make out your list of two or more and send it to Judge with a check covering $5.00 for each subscription. It'll put joy into those homes for a long time to come. comichooks ffeyu)