Judge, 1921-10-22 · page 36 of 36
Judge — October 22, 1921 — page 36: what you’re looking at
What you’re looking at
This is a full-page advertisement, not political satire. It promotes the Collins Coat, a men's sweater-coat manufactured by W.E. Tillotson MFG. Co. The illustration shows two men examining an early automobile, establishing the product's appeal to active outdoor workers and motorists—a relevant market in the early automotive era. The ad emphasizes durability and value, listing three models ranging from $5.25 to $7.00 with varying features (sleeves, pockets, necklines). It promises a detailed illustrated booklet with fabric samples and a color cover illustration by an artist named Werner to help buyers judge quality. The pitch targets practical masculinity: men who "work or play outdoors" will benefit from health and comfort. The copy suggests that once educated about sweater-coats, buyers will demand genuine Collins Coats specifically. This is standard early-20th-century product advertising using emerging consumer education tactics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
that brisk, snappy days are coming you have real need for a sweater-coat. And there is no better sweater-coat than the genuine Collins Coat. | | | j We shall be glad to send you the illustrated, fully descriptive booklet | of the Collins Coat, with a sample swatch of the fabric and color | chart. You will enjoy the cover in full color by Werner and you will know more, after reading it, about how to truly judge sweater- coats. Every man who works or plays outdoors will gain in health and com- fort from the use of a’good sweater coat. And after he knows how to judge them, as is fully explained in the booklet, he will be satisfied with nothing less than a genuine Collins Coat. = And the prices are most modest: $5.25 for the closed front, V neck, sleeveless; $6.00 for the button coat-front, four pockets, sleeveless: $7.00 for the button-coat-front, either loose sleeve with strap at cuff or tight cuff, two pockets. Write us for Booklet W. EK. TILLOTSON MFG. CO. GENERAL SALES OFFICES: 334 FOURTH AVE., NEW YORK CITY Mills, Pittsfield, Mass. comicbooks.com