Judge — October 15, 1921 — page 36: what you’re looking at

What you’re looking at

This is an advertisement for Fatima brand cigarettes, not a political cartoon. The image shows a woman in elegant early 20th-century dress in a dimly lit interior scene, apparently with a male companion. The tagline "Of course it's a Fatima—nothing else will do" emphasizes brand loyalty, while "but taste the difference" highlights the product's purported superior quality. The price of twenty cigarettes for 25 cents appears at bottom. Fatima was a real cigarette brand popular in this era. The advertisement uses aspirational imagery—depicting upscale social situations—to market the product to consumers. Without knowing the magazine's date, the specific cultural context of this ad's appeal remains unclear, though it reflects typical early 20th-century cigarette marketing strategies.