Judge, 1921-09-10 · page 36 of 36
Judge — September 10, 1921 — page 36: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward product advertisement placed in Judge magazine. The page promotes the "Collins Coat," a wool sweater marketed to outdoor workers and sportsmen. The image shows three men in what appears to be an outdoor or work setting, presumably modeling or demonstrating the coat. The ad emphasizes practical features: tailored fit, 100% pure wool, double-knitted construction, four styles, and seven color options, with prices ranging from $5.25 to $7.50. The W.E. Tillotson Manufacturing Company placed this ad in Judge to reach the magazine's male readership. The opening line—"Every man who works or plays outdoors should have this book"—uses Judge's platform to advertise a mail-order catalog. This represents typical early 20th-century magazine advertising strategy: product companies bought space in popular publications to promote goods and distribute promotional literature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| ieee MAN who works or plays outdoors should have this book “For om mee ale erie POW orsd oor It tells the story of the Collins Coat—something new and better in the sweater line. The Collins Coat is tailored to fit the body, 100% pure-wool fabric, double-knitted from two fine yarns. Made up in four distinctive styles ranging in price from $5.25 to $7.50; seven beautiful Heather colors. Send for the book which tells the story. W. E. TILLOTSON MFG. COMPANY 334 FOURTH AVENUE, NEW YORK CITY MILLS: PITTSFIELD, MASS.