Judge, 1921-09-10 · page 2 of 36
Judge — September 10, 1921 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is **entirely an advertisement** for Leslie's, described as "the oldest, and aims to be the best, illustrated weekly newspaper in the United States." The ad uses food metaphor to pitch the magazine's content: just as one needs nutritious meals for physical health, one needs quality reading ("mental food") for intellectual health. Leslie's claims to offer a balanced "ration of reading" with fresh, timely, and entertaining articles by popular American writers and artists. The slogan "BETTER EACH WEEK" emphasizes continuous improvement. The final pitch—"It Is Interesting!"—serves as the magazine's core selling point to readers seeking quality weekly illustrated journalism in 1921.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It Tickles Your Mental Palate ! pD' you ever stop to think that it is as impor- tant to have attractive, nutritious, and _ pala- table food for the mind as it is for the stomach? LESLIE’S each week supplies you with a tempting menu of mental food—fresh, timely, constructive, stimulating, entertaining, informative —a well-balanced ration of reading that appeals to a wide variety of tastes. LESLIE’S roster of contributors contains the names of some of the ablest and most popular writers and artists in the United States. Each week it is filled with the kind of articles you Jike to read and the kind of pictures you like to see. LESLIE’S slogan is: “BETTER EACH W EEK,” and in keeping with this policy its new management is preparing a number of striking new features for its constantly increasing army of readers. Watch for them! LESLIE’S is the oldest, and aims to be the best, illustrated weekly newspaper in the United States. Its growing popularity can be summed up in three words: It Is Interesting! Get Leslie’s Now and Every Week from your newsdealer er, October 21, 1881, at the Post-Office at New York ly and c 1921 by the Leslie-Judge . Secretary; 627 West 43d Street,New York.