Judge, 1921-08-27 · page 35 of 36
Judge — August 27, 1921 — page 35: what you’re looking at
What you’re looking at
This is not a cartoon but rather an editorial essay—likely an advertiser's statement or house ad. The piece argues that reading advertisements constitutes genuine "economy" alongside saving money. The text makes a pro-advertising pitch: that advertisements identify quality products, prevent unwise purchases, and ultimately save consumers money. It frames ads as "news from the business world, published for your benefit." For modern readers, this represents a strikingly candid advocacy for advertising that would face skepticism today. The argument—that manufacturer reputation guarantees product quality and that ads inherently serve consumer interests—reflects early 20th-century assumptions about brand trust and corporate accountability that have been substantially challenged by consumer protection movements, false advertising cases, and modern marketing critiques. The piece essentially asks readers to trust advertisements as reliable information rather than persuasion, a proposition most contemporary audiences would question.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Now—as to economy v CONOMY is not only a matter of saving. It consists also of spending money to best advan- tage. You can often add materially to the effective- ness of your purchases by reading the advertise- ments in this publication. Advertising identifies goods of unquestioned value. When a manufacturer puts his name on a product and tells you about it, you may rest assured that it is worth while. It does not pay to advertise merchandise that is not sound. The comebacks are too costly. Make a practice of reading advertisements. Read them as news from the business world, pub- lished for your benefit. Sometimes, they keep you from making an un- wise purchase by pointing out just why one article suits your needs better than another. 4 step toward real economy! Often, they help you live better and dress better and make more of your income in every way. -4/so, real economy. And you will find that they frequently save you money. Economy, certainly comicbooks.com