Judge, 1921-08-13 · page 36 of 36
Judge — August 13, 1921 — page 36: what you’re looking at
What you’re looking at
This is primarily a **Chesterfield cigarettes advertisement** disguised as satirical humor, not a political cartoon. The joke mocks a stock-market speculator's blind luck during what appears to be the 1920s bull market. The unnamed narrator claims supernatural good fortune: he bought stock tips at "seventy-two," saw a ticker jump, and—crucially—spotted a "Satisfy" advertisement in a cigar stand, which he interprets as a lucky sign. He phones his broker and makes money. The satire targets **get-rich-quick market gambling** and superstitious thinking. The phrase "Slippery Ellum" (likely "Slippery Elm," a folk remedy) suggests dubious financial advice. His winnings fund trivial purchases: baby's shoes, cigarettes. The ad's punchline redirects this "luck" toward Chesterfield cigarettes themselves—"you're in luck from that day on" if you buy them. It's a cynical marketing strategy: commodify the character's irrational faith in lucky signs by making the cigarettes *the* lucky charm. The cartoon style and verse narrative are typical Judge advertising fare of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
With acknowledgments to K. C. B. Lucky? Why, man, Im = the Human Horseshoe! — af CERTAINLY was born, Yro SELL me out. UNDER A lucky star. AND THE very next day. FOR INSTANCE the time. SLIPPERY ELLUM slipped | HOCKED my bonds. TO FIFTY-FIVE. j i TO PLAY ‘the market. so Now I've gotten. ON A sure thing tip. BACK MY. bonds. ; AND BOUGHT Slippery Ellum. AND BABY’S got new shoes. j i AT SEVENTY-TWO. AND NOW my regular smokes | FOR A healthy rise ARE THE cigarettes AND FOR seven days, THAT “SATISFY.” ‘ | HUGGED the ticker. sce AND COULDN'T sleep. ONCE IT jumped two points. AND 1 w Iked on air. AND THAT very day ign. 1 SAW a IN A cigar stand. THAT SAID “Satisfy.” Air-Tight Tins of 50 - Ask your dealer te show you the new vacuum- TO BE satisfied. sealed tins of 50 Chester- . HT’ GAVE: me) a: bunch: WHENEVER you. get that “Satisfy” hunch, play it. Steer straight for the nearest stand and invest in Chesterfields. fields. A compact, con- WITH WHAT I'd got. This combination of fine Turkish tobaccos, venient and absolutely ee blended with Burley and other Domestic AIR-TIGHT packing— AND NOT hog the deal. leaf, will give you a new measure of ciga- ’ the cigarettes keep fresh ne rette enjoyment. You’re’in luck from that indefinitely. $O | phoned my broker. day on. Liccerr & Myers Toracco Co. comicbooks.com