Judge, 1921-07-23 · page 36 of 36
Judge — July 23, 1921 — page 36: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a full-page **advertisement** for the Collins Coat, a men's wool sweater-jacket priced at $7.50, manufactured by W. E. Tillotson in Pittsfield, Massachusetts. The image shows a serious, formally-dressed man modeling the coat to demonstrate its tailored fit and versatility. The advertisement emphasizes practical features: lightweight warmth, double-knit construction, reinforced buttons and seams, and suitability for both outdoor work and casual indoor wear. The marketing copy uses persuasive language ("comfort," "protective warmth") typical of early 20th-century advertising, targeting working men and those who spend time outdoors. The claim that it's "quite Unlike Any Sweater-Coat That You Have Known" was standard competitive advertising rhetoric of the era. This appears in *Judge* simply as paid advertising content, not editorial satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
rae GENUINE For every man who works or plays outdoors \ Price $7.50 each —quite Unlike Any Sweater-Coat That You Have Known UST TO TAKE HOLD OF IT, one’s finger-tips sink into the soft, rich texture of its fabric and a glow of warmth spreads from them up the arm to the brain-where it registers the single word—comfort. Similarly, when we put one on, its protecting warmth envelops us! And the lightness of the thing— like down! It imparts no sense of weight, none of confinement or im- pediment. Perfect for every man who works or plays outdoors, its usefulness is no less apparent in the quieter mo- ments of everyday life—to lounge At Your Deulers or in at home, to work in about the garden, to wear on the veranda in the evening, to slip on in the au- tomobile. For every occasion where warmth is desired and a coat may be a nuisance, there the Collins Coat comes into its own. 100% pure wool, fast-dyed in six glorious heather shades. DOUBLE KNIT, that is—two threads used in the knitting, in- stead of one as is usual. TAILORED to fit the shoulders, arms and body. All buttons, seams and button- holes permanently reinforced. Direct from the Maker W. E. TILLOTSON MFG. CO., PITTSFIELD, MASS.