Judge, 1921-06-25 · page 36 of 37
Judge — June 25, 1921 — page 36: what you’re looking at
What you’re looking at
This is a Chesterfield cigarette advertisement disguised as humorous editorial content in *Judge* magazine. The "cartoon" tells a joke about language barriers: an English-speaking man visiting Paris pantomimes to a French barber using exaggerated facial expressions and hand gestures. The barber understands and completes the haircut successfully. The punchline: the man gives the barber an American cigarette as thanks. The barber recognizes it, exclaims he used to smoke them while working in Indianapolis, and declares "They Satisfy!"—the product's slogan. **The satire's point**: The advertisement argues Chesterfields are universally appreciated and need no explanation across cultures—they "talk in any language." It's a clever marketing strategy wrapping product promotion in seemingly editorial humor to make advertising feel like entertainment. The cartoonish caricatures of the Frenchman and American are period-typical visual stereotypes.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Air-Tight Tins of 50 Ask youfsjealer to show you the Wew vacuum- sealed tins of 50 Chester- fields. A compact, con- venicnt and absolutely AIR-TIGHT packing— the cigarettes keep fresh indefinitely. ¢ A FRIEND of mine WHO COULON'T speak A WORD of French WENT TO Paris AND THE first ume HE HAD?t A HAIRCUT and shave HE PRACTICED an hour MAKING SIGNS, IN THE looking glass SO THE French barber WOULD UNDERSTANO him AND THEN he went In. AND WIGGLED his fingers. THROUGH HIS hair AND STROKED his chin. AND THE barber grinned AND FINISHED the job. THEN MY friend thought HE'D BE polite SO HE gave the barber AN AMERICAN cigarette WHICH THE barber smoked Ss y With acknowledgments to K. C. B. J pointed TO HIS mouth AND SAID “L. AND THE barber roared AND SAID “You BET 1 USED to smo WHEN | worked IN INDIANAPOLIS | AND BELIEVE me | THEY SATISFY!” H E'S a smoke that talks in any language and needs no interpreter. Light up a Chesterfield, draw deep—and more plainly an words your smile will tell the world “They Satisfy". It’s the blend that does it-- and you can't get “Satisfy” anywhere except in Chesterfields, for that blend can’t be copied! sterfiel CIGARETTES Liccett & Myers Tosacco Co.