Judge, 1921-06-18 · page 36 of 36
Judge — June 18, 1921 — page 36: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not political satire. It's a 1921 Lemon-Crush beverage ad illustrated by Norman Rockwell. The image depicts an idealized "Home Run" scenario: a young baseball player in uniform gazes upward while an older man (possibly a vendor or authority figure) holds bottles above, surrounded by admirers. The visual metaphor conflates hitting a home run with enjoying a refreshing drink. The text emphasizes that Lemon-Crush is "served delightfully carbonated and cool" at fountains or in bottles, made from "genuine" fruit ingredients. The copyright credit to Rockwell and Orange-Crush Co. establishes this as branded content. For modern readers: this represents early 20th-century advertising's strategy of associating consumer products with wholesome American activities (baseball) and aspirational lifestyles. It's not satirical—it's straightforward product promotion dressed in nostalgic Americana imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
©1921,0.-C.Co. All rights reserved. One of a series painted by Norman Rockwell for Ovange-Crush Co, —like lemon 2 drine. LEMON-CRUSH Alt fountains or in bottles Lemon-Crush, like its companion drinks, Oran; i Crush, is served delightfully carbonated and cool. These three drinks Guaranteed under ell pure food laus, Federal and State ba : are delicious and dependable because their flavors are genuine — Send for free booklet,” How the'Crushes'Are Made” blends of fruit oils, fruit juices and citric acid from lemons, oranges Prepared by Orange-Cruth Co, Plant and Laboratories, Chicago n s Revearch Laboratory, Los Angeles cr limes, granulated sugar, certified food color and carbonated water.