Judge — June 11, 1921 — page 36: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not political satire or editorial content from Judge magazine. The image shows a man in formal attire (tuxedo with bow tie) smoking a cigarette, rendered in profile. The handwritten-style text reads: "Fine tobacco perfectly blended, and every shred of it's the thing to smoke. 20 for 25¢—but taste the difference!" **Fatima Cigarettes** (by Liggett & Myers Tobacco Co.) is promoting their product using a well-dressed gentleman as an aspirational figure—a common early 20th-century advertising strategy associating smoking with sophistication and class status. The emphasis on "fine tobacco" and "perfect blending" appeals to quality-conscious consumers, while the competitive pricing (20 cigarettes for a quarter) highlights affordability. This reflects the pre-regulation era when cigarette advertising appeared freely in publications without health warnings.