Judge — May 21, 1921 — page 32: what you’re looking at

What you’re looking at

This is a **cigarette advertisement**, not a political cartoon. It advertises Pall Mall "Famous Cigarettes Rounds," emphasizing a patented opening tab for easy access to the product. The ad references "Captain X" and promises a story about this figure, likely a marketing gimmick to encourage product purchase or brand loyalty. The copy mentions the cigarettes are "made from the famous PALL MALL blend of 42 kinds of Turkish tobacco." The tagline "They Are Good Taste" is a straightforward sales claim. The circular design and round cigarette shape reinforce the "Rounds" product name. This appears to be early-to-mid 20th century advertising, when cigarette promotion in magazines was routine and unregulated.