Judge, 1921-04-02 · page 32 of 32
Judge — April 2, 1921 — page 32: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not editorial content or satire. It promotes Murad Turkish cigarettes as a premium product priced at 20¢per box. The ad uses a rhetorical strategy: four "Why?" questions establish that Murad commands higher prices and uses expensive Turkish tobacco. The answer provided: American consumers of "experience and judgment" demand quality. The visual shows three cigarettes with "Sanargyros" and "Murad" branding, emphasizing the product. By modern standards, this represents **mid-20th-century marketing techniques**—before tobacco health warnings. The messaging appeals to consumer sophistication and taste rather than addressing price objectively. The "Turkish" origin was a luxury marker of the era. The ad assumes readers accept cigarette smoking as an unremarkable consumer choice worthy of discriminating judgment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
WHY is Murad the largest-selling high-grade cigarette in the United States ? Think it over. WHY do thousands of men every day pay 20¢ for a box of Murad when they can buy other cigarettes much cheaper? Think it over. WHY do we go 6000 miles to the provinces about the Black Sea for the finest, costliest varieties of Turkish tobacco, and pay several times the price of ordinary tobacco? Think it over. WHY do we make Murad 100%, pure Turkish instead of mixing the high-priced with cheaper tobacco? Think it over. You have the answer— BECAUSE AMERICAN SMOKERS of EXPERIENCE and JUDGMENT DEMAND THE BEST. We give it to them in Murad. The proof is eaty—Buy Murad today and— “Judge for Yourself-—!” 20 MURAD THE TURKISH CIGARETTE a pease Fe comicbooks.com