Judge, 1921-02-05 · page 2 of 32
Judge — February 5, 1921 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for Judge magazine** ("The Happy Medium"), not political satire. The advertisement uses Abraham Lincoln as a celebrity endorsement to promote the publication. The ad argues that Lincoln exemplified humor as a coping mechanism—relieving tension through jokes regardless of circumstances. It encourages modern readers (1920s era) to emulate Lincoln's practice of injecting "fun and humor" into daily life "anywhere and everywhere." The imagery shows a formal Lincoln portrait above an eagle shield, presenting him as an authority figure on American values. The circular profile sketch (lower right) reinforces his iconic status. This reflects Judge's positioning as a humor magazine offering relief from contemporary tensions, while exploiting Lincoln's cultural prestige to legitimize leisure reading and laughter as worthwhile pursuits.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Follow Ababa Rinedlite Famous Piactice | F RELIEVING a tense mo- 6) ment with a humorous story or aclever joke. No matter how serious the situation was or how important his listeners were, Lincoln always had a bit of humor in readiness, for no one appreciated the value of a laugh more than this man, the greatest America ever produced. Men and women of this genera- tion would do well to follow the example of our great President and strive to relieve the tension of the present day by injecting more fun and humor into their lives. In the home, in the oflice, in the club- room, in the street, in the car, ANYWHERE AND EVERYWHERE, tell a funny story, pass along a bit of fun, spread the doctrine of cheer and optimism, SMILE! LAUGH!! JUDGE can help you if you want to do this, for JUDGE itself. is optimistic, cheerful, brimful of fun. If Lincoln could only have known ‘*Vhe Happy Medium”! How his keen sense of humor would have responded to the sparkling material in each issue! It is packed with just the kind of stories and jokes he would have wanted to repeat to his friends and you will want to tell yours. If you are not already a subscriber, a dollar bill will pay for a trial subseription—the next 10 weeks of the publication—delivered right to your door. Ask to have JUDGE sent to you by mailing the coupon below. — See for yourself if it is worth the price before you make the investment of a year’s sub- supGe \_ Stiption. The regular price is 15 cents a copy, SO you are sav~ 235 Fifth Ave Ning 50 cents. We make the inducement joyfully, however, | enue, New York \ because we want you to get acquainted with JUDGE. We ae know you will never want to be without it after you t once know it. En N, \ JUDGE N “THE HAPPY MEDIUM” \, 225 Fifth Avenue, New York Sager comicbooks.com