Judge, 1921-01-22 · page 2 of 32
Judge — January 22, 1921 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising for Judge magazine itself**, not political satire. The main cartoon shows a man frantically wheeling a cartload labeled "To the Dump" with the caption "To the Dump with All the Gloom Goblins." This illustrates Judge's sales pitch: the magazine promises humor and cheerfulness to counteract societal pessimism and tension. The accompanying text emphasizes Judge's appeal as "optimistic, cheerful, humorous—the true 'Happy Medium.'" It's positioned as antidote to "wise birds" complaining about business, government, and society. The offer: $1 gets 10 copies of Judge (normally 15 cents each), allowing readers to introduce others to the magazine. A secondary cartoon on the right promotes Judge's anti-establishment humor, showing figures labeled "Stickers." This is fundamentally a **subscription recruitment advertisement**, not political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Lo tae Dose wri vt tHe Groom Goris” Here’s a Job for That Dollar in Your Pocket Make It Start the Year Happily for You Some “wise birds” are hooting dolefully about business and government and society and everything. Maybe you don’t want to listen—but you can’t help hearing some of it. JUDGE is the remedy. JUDGE is optimistic, cheerful, humorous—the true “Happy Medium.” Humor is more essential in these days of tension than ever before, and every issue of JUDGE. is filled with clean, wholesome humor. JUDGE has no fads, no hobbies, no ambition to reform anything or anybody except, of course, the reformers. It just entertains without preachment and atauses without resorting to vulgarity. Every copy is packed to the brim with chuckles If you don’t read JUDGE, you are missing a treat. Do you want to get acquainted? Here's vour chance. That dollar in your pocket will get you the next 10 issues of JUDGE, delivered right at your door. The regular price is 15 cents a copy, so you are really making 50 cents on that dollar. Pretty vood bargain all around, isn’t it? Get the next 10 copies by using ( the special coupon: below, then sce ey. 225 Sth Avenue, New York, N. Y. if you don’t want JUDGE for Dorit you know, Please send me $1.¢0 worth of fun life. It’s the biggest’ value there its abainst and happiness: for the enclose s in humor—-and humor itself — theTaw which really means ie I is priceless, particularly when the to suck of JUDGE, wh ild cx s gloom goblins are out to. get i you. This special offer is open only to those who require an introduc- tion to JUDGE. Regular subscrib- ers, however, aren't erested in any reduction in price. “THEY WANT JUDGE, NO MAPPER WHAT TP COSTS. So will you when you know it better. comicbooks.com