Judge — December 18, 1920 — page 32: what you’re looking at

What you’re looking at

This page from *Judge* magazine features a photograph labeled "THE PICTURE WAS PAINTED BY NORMAN ROCKWELL FOR THE PISO COMPANY" showing what appears to be a domestic scene with multiple figures gathered around a table. The text indicates this is an advertisement for Piso's cough medicine, with Rockwell's illustration commissioned to promote the product. The accompanying caption describes the original painting being used for advertising purposes, combining high-quality artistic work with commercial messaging—a common early 20th-century practice where renowned illustrators lent their talents to product endorsements. The satire or commentary likely involves how prestigious artists like Rockwell were enlisted for commercial advertisement, blending fine art with mass-market salesmanship during this era of American consumer culture.