Judge, 1920-12-11 · page 2 of 32
Judge — December 11, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily an **advertisement for Judge magazine itself**, disguised as gift advice. The cartoon illustrates a domestic scene where a woman presents a gift suggestion to a man seated with a child. The satire targets gift-giving anxiety: the text acknowledges that choosing Christmas presents for men is "a perplexing question." The solution proposed is Judge magazine—"the magazine that has no fads"—positioned as thoughtful and enduring entertainment. The humor lies in **self-promotion**: suggesting a year-long magazine subscription provides repeated reminders of the giver's thoughtfulness while offering "bright side of things" humor. The ad emphasizes Judge's reputation as "America's leading humorous publication" and appeals to masculine interests by contrasting it with frivolous alternatives. This represents early 1920s consumer advertising merged with editorial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fea. = a __ USBAND, father, sweetheart, brother, friend—no matter who fhe is, what to give him for Christmas is always a perplexing question. ‘There are so few things a man really appreciates. You can solve this problem easily, economi- cally and excellently, in a way that Ae will not only like, but that will remind Aim of your thoughtfulness fifty-two times a year. Senp Hint Jupce, “Tie Happy Mepium” ror 1921. Present Aim with fifty-two weeks of cheer and The keener his sense of humor, the merriment. more grateful he will be for the good laughs he will get; the higher his ap- best preciation of Americé illustrators and humorists, the more thoroughly he will value 4 your gift. ' If you want him to look on H the bright side of things in : 1 ' ! 1 {Please send JUDGE Mr these troublesome times, you want him to have JupGe- the magazine that has no fac What Shall I Give “HIM” for Christmas? "ldee The Bunas icin, \ Judge, The Happy Medium ee | orhobbies. It aims to be entertaining without preachment, amusing without vulgarity. It has succeeded to the extent that ONE MILLION readers regard it as America’s leading humorous publication. A year’s subscription to JupGE means a “Merry Christmas” every week of 1921. No need to shop around in crowded stores to find something de might like. Just write h7s name and address, and yours on the coupon below, en- close it with a check or money order for $7 in an envelope addressed to JupGe, New York, and settle back to enjoy the sense of satisfaction and contentment you will over your wise choice. feel handsome Christmas card with greetings from you will be mailed Aim when you make him a member of the Happy Jupce family Send in your order at once so that he will get this card along with his other Christ- mas greetings.