Judge — December 4, 1920 — page 32: what you’re looking at

What you’re looking at

This page is primarily a **Postum cereal advertisement** from 1916, not political satire. The central image features a large circular design reading "HEALTH FIRST" with the slogan "Drink POSTUM—'There's a Reason'" at its center. Postum was a caffeine-free coffee substitute marketed as a health beverage. The advertisement includes product images (a can and box) positioned in the corners. The "There's a Reason" slogan was Postum's actual marketing tagline, implying health benefits from choosing this product over regular coffee. This represents early-20th-century advertising's emerging focus on health claims to drive consumer purchases. The page demonstrates how Judge magazine, while known for satire, also contained commercial advertisements to fund publication.