Judge, 1920-11-27 · page 32 of 32
Judge — November 27, 1920 — page 32: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not satire or political commentary. It's a full-page Camel cigarettes ad from *Judge* magazine, featuring an illustration of a camel in a circular frame alongside a pack of Camels. The ad uses marketing hyperbole typical of early 20th-century tobacco advertising, making health claims modern readers would find shocking: that Camels won't tire your taste, leave no "unpleasant cigaretty" aftertaste or odor, and won't make smoking unpleasant no matter how much you smoke. The camel logo references the product's branding (Camel cigarettes were named for the exotic animal and featured a camel on their packaging). The ad emphasizes the "Turkish and choice Domestic tobaccos" blend and promotes the price point of 20 cents for 20 cigarettes, appealing to early 20th-century consumers. There is no satire intended—this is straightforward product promotion that would be illegal under modern advertising standards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You’ve said it all when you say “Camels!” But—if you tried to tell the world what Camels have done for you, you couldn't find half enough glowing words in the dictionary. When you smoke Camels you get all the joy of Camels remark- able blend of choice Turkish and choice Domestic tobaccos and you get Camels superb mellow mild body and refreshing flavor — the most appetizing, most satisfying you ever puffed from any cigarette in the world at any price! And, no matter how liberally you smoke, Camels never tire your taste! And, what's more, they leave no unpleasant cigaretty after- taste nor unpleasant cigaretty odor! Camels are sold everywhere in scien- tifically sealed pack- ages of 20 cigarettes for 20 cents. R. J. REYNOLDS TOBACCO CO. Winston-Salem, N. C.