Judge, 1920-11-06 · page 32 of 32
Judge — November 6, 1920 — page 32: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It uses a fable-style anecdote to promote Murad Turkish cigarettes. The joke compares a fox bragging about quantity (many cubs) to a lioness valuing quality (one superior cub). This parallels the product pitch: Murad cigarettes cost more (20 cents per box of 10) but are premium because they use 100% pure Turkish tobacco rather than cheaper substitutes. The lion imagery reinforces superiority and prestige. The punchline "they'd only be **Foxes**!" (inferior imitation) drives home that cheap alternatives aren't true Murads—the brand name carries value. This reflects early-20th-century cigarette marketing emphasizing Turkish tobacco as a luxury ingredient, before health concerns changed advertising approaches.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mrs. Fox was bragging one day about the large number of her cubs. “How many cubs do vou bring into the world at one time?” she asked the Lioness. “Only ONE,” replied the Lioness— “but it’s a LION.” MURADS COST 20 CENTS for a BOX of 10— BUT THEY’RE MURADS! MURADS would be lower priced if we left out all or part of the 100% Turkish tobaccos of the purest and best varieties grown—or if we substituted inferior grades of Turkish tobacco. But they wouldn’t be MURADS—§they’'d only be s! “Judge for Yourself—!” Special attention is called to Murad 20s in Tin Boxes nargyros