Judge — October 30, 1920 — page 32: what you’re looking at

What you’re looking at

This page is primarily a **cigarette advertisement**, not a political cartoon. It advertises Pall Mall's new "Rounds" cigarettes, marketed as "Capt. X's big idea"—a round, loosely rolled cigarette made from a blend of 42 types of Turkish tobacco. The "satire" is minimal and subtle: the headline frames the round cigarette shape as an ingenious innovation ("A Success"), while the accompanying still-life image shows the product alongside a pipe and ashtray. The humor appears to be gentle marketing—presenting an ordinary product redesign as a major creative breakthrough, likely poking fun at cigarette advertising's tendency to oversell minor variations. The phrase "They Are Good Taste" serves as the product's slogan. This is fundamentally a commercial advertisement using Judge magazine's pages to reach readers, rather than satirical editorial content.