Judge, 1920-10-16 · page 32 of 32
Judge — October 16, 1920 — page 32: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It promotes Fatima brand cigarettes as "A Sensible Cigarette" by leveraging golf's popularity. The ad claims that at Pinehurst, North Carolina—a prestigious golf resort where wealthy golfers gathered—Fatima outsold all competitors during tournaments (the National Amateur and Metropolitan Amateur Championships at Oakmont, PA and Brooklawn, CT). The illustration shows a golfer in period dress (appears early 20th century). The tagline "just enough Turkish?" addresses the cigarette's blend, positioning Fatima as balanced—not too heavy or rich like some Turkish blends, but sophisticated enough for discerning smokers. This uses aspirational marketing: associating the product with wealthy, leisured golfers to suggest social status and good taste. It's representative of early advertising strategy targeting educated, affluent consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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