Judge, 1920-10-09 · page 32 of 32
Judge — October 9, 1920 — page 32: what you’re looking at
What you’re looking at
This is a **Camel cigarette advertisement**, not satire or political commentary. It appears in *Judge* magazine, likely from the 1920s-30s, when tobacco advertising was ubiquitous and unregulated. The ad uses a camel silhouette—Camel's iconic mascot—standing in a desert landscape. The copywriting employs common advertising rhetoric of the era: claims that the cigarettes have superior "flavor," won't "tire your taste," leave no unpleasant aftertaste, and represent a "revelation" compared to competitors. **For modern readers**: This straightforward product advertisement would be shocking today because: - It makes health claims ("mildness") - No health warnings exist - Cigarettes are marketed as universally desirable - The ad treats smoking as purely pleasurable with zero acknowledged risks This represents pre-regulation advertising when tobacco companies faced no restrictions on claims or target audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OU get to smoking Camels because you appreciate their fine, refreshing flavor! And, you like them better all the time because they never tire your taste! Camels quality makes Camels so appetizing, so continuously delightful. And, Camels expert blend of choice Turkish and choice Domestic tobaccos gives them that wonderful mildness and mellow body. You have only to compare Camels with any cigarette in the world at any price to know personally that Camels are a revelation! And, Camels never leave any unpleasant cigaretty aftertaste or unpleasant cigaretty odor! Camels ring true! They'll give you new notions about how delightful a cigarette can be! Camels are sold every- where in scientifically sealed packages of 20 cigarettes for 20 cents. R. J. Reynolds Tobacco Co. Winston-Salem, N. C. } SS. S_ =” comicbooks.com