Judge, 1920-10-02 · page 11 of 32
Judge — October 2, 1920 — page 11: what you’re looking at
What you’re looking at
# "The Shoddy World" - Analysis This page satirizes consumer fraud and defective merchandise in early 20th-century America. The cartoon illustrates the article's theme: a man being fitted with shoes at "Johnson's Sturdy Foot-Wear" while complaining to a companion about being "daily stung." Walt Mason's essay laments buying inferior goods marketed as quality—garments labeled "all wool" that are cheap shoddy, automobile fuel that isn't genuine gasoline, and shoes from "Johnson's Palace" that fall apart despite the seller's promises. The repeated refrain "things are not as represented" captures the core complaint. The satire targets both manufacturers and retailers who profit through deception, selling defective products at premium prices. The narrator's inability to maintain optimism while literally and figuratively falling apart—shoes splitting, clothes warping, cars breaking down—underscores how consumer fraud undermines everyday life and one's cheerfulness. The "Sunshine Plan" reference suggests mocking the contemporary positive-thinking movement as useless when facing real material problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[ JOUNSON’S STURDY fool-WEAR. « A) ree ALP CARPw “FOR THINGS ARE NOT AS REPRESENTED, AND I Ast DAILY STUNG. The Shoddy World By Watt Mason Illustration by Raven Barton M always trying to be cheerful, I’m always striving to be glad; yet oftentimes my eyes are tearful as I go drilling round the grad. My soul is often discontented, though many gladsome spiels I've sprung. for things are not as represented, and Lam daily being stung. It’s hard to raise a cheery twitter, and with glad smiles your face bedeck, when every time you mect a critter, you get the harpoon in the neck. I bought some garments. nice and gaudy; “they are all wool,” the dealer said; but they're the cheapest kind of shoddy; the dye has changed from black to red. The legs are warped, the seams are busted, the coat is split, the vest is shrunk; what wonder that I am disgusted, and think the whole world fierce and punk? How can I sing of Romes and Greeces, and all the oried marvels there, when all my rags are gone to pieces, and 1 have nothing fit to wear? This optimistic stuff was pleasant before the grafting craze began; but in the living, ghastly pres- ent, how can one work the Sunshine Plan? The gas I buy to run my wagon is anything but gasoline; the man who named it had a jag on, I trow and wot and wist and ween. The sparkplugs foul and quit igniting, the cylinders all miss like fun; and evermore I’m scrapping, fighting, to get the blamed old bus to run. Time was when that same boat went scooting along the pike, a gladsome thing; then gayly was I lyring, luting, and hear me sing. Then gas was gas, and my old motor went sizzing by the wolds and fens, the while I winged the passing voter, and ran down cows and dogs and hens. Then life was gay and full of pleasure, and motoring a thing of glee, and I trolled forth a joyous measure, until my auto hit a tree. Oh, when one’s car is running finely, upon a high’ long and clear, then one can warble forth divinely a madrigal of hope and cheer! But when six cylinders are missing, and something breaks word and a hissing, and optimism people paused t at every pop, hope is a will not op. Alas, I find it useless talking these cheerup happy rigma- roles; this morning when I went forth walking, my uppers parted from the soles. I bought those shoes at Johnson's Palace, they set me back twelve iron wheels; and Johnson said, » help me, Alice, they're first-class shoes, from toes to heels. They ought to last you till you're nearing the bier, the tombstone and the shroud; you will not find me profiteering, I do not try to skin the crowd.” And there I stood, my feet protruding, among the grinning. maudlin throngs; I stood there sadly, darkly brooding, and failed to hand out cheer-up song: No bard can sing of sunny weather, and soothing winds and skies of blue, when standing in the wreck of leather, with all his corns exposed to view. comicbooks.com