Judge, 1920-09-25 · page 34 of 34
Judge — September 25, 1920 — page 34: what you’re looking at
What you’re looking at
This is primarily a **cigarette advertisement**, not political satire. It promotes Pall Mall's new "Rounds"—circular cigarettes loosely rolled from Turkish tobacco blend. The page references "Capt. X's Idea" as a marketing hook, suggesting there's a story about this captain elsewhere in Judge magazine (readers are directed to "Read the story of Capt. X"). The image shows the product alongside a pipe and tobacco pouch, emphasizing quality. The advertisement's tagline—"They Are Good Taste"—plays on both literal smoking and social status. This reflects early 20th-century marketing that linked cigarette consumption to sophistication and modernity. The "big idea" is that these round cigarettes don't require tapping or squeezing before smoking—a practical innovation presented as novel. The product sold for 50¢ per box of 20.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Success—Capt. X’s Idea PALL MALL PALL MALL FAMOUS CIGARETTES ‘ound!s (REGULAR) PLAIN OR CORK, IN BOXES OF Capt. X’s big idea—a round cigarette, loosely rolled, made from the famous PALL MALL blend of 42 dif- ferent kinds of Turkish tobacco. A cigarette that does not have to be tap- ped, squeezed or loosened—a cigarette with a free and easy draught. Plain. ends. “Read the story of Capt. X." “They Are Good Tas 20 TALE MALL ROUNDS ends) in the new foil box . 10, 50, 100 AS USUAL comicbooks.com i a) > £4... meee