Judge, 1920-09-25 · page 2 of 34
Judge — September 25, 1920 — page 2: what you’re looking at
What you’re looking at
# Analysis This page is primarily **advertising, not editorial content or satire**. It's a promotional piece for *Leslie's* magazine, placed within *Judge* magazine. The ad announces the launch of Leslie's "Ask Leslie's" service department—a reader advisory service answering questions about business, purchases, and household matters. The large number "500,000" emphasizes the scale of this initiative. The text uses the phrase "dividend that goes with the magazine," positioning reader services as added value. The final tagline—"You get your money's worth in the magazine—you get your money back in its service"—is a straightforward marketing claim. No political satire or cartoon caricatures appear here. This is a straightforward trade advertisement typical of early-to-mid 20th century magazine cross-promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| AX a reader of LESLIE’S, you are entitled to the full privileges of Leslie’s Service Departments. Make use of them—they are valuable bureaus of information operated exclusively in your interests. You are familiar with the assistance that the financial department can render—Jasper’s Hints to Investors was the first bureau of its kind in the magazine held. You know too the value of the Motor Department. Do you realize, however, the full significance of the new department— Ask LESLIE’S? It means that you can ask this magazine any question per- taining to business in general—those requests, for instance, that bear upon the purchase of materials and merchandise to be used in your business or in your home. Ask about the things on which you want information; and Leslie’s will give you the information you need. LESLIE’S service is the dividend that goes with the magazine, to the first You get your money’s worth in the magazine—you get your money back in its service. Send us your name for particulars LESLIE-JUDGE CO. 225 Fifth Ave., New York. comichooks.c 300000.