Judge, 1920-09-18 · page 32 of 32
Judge — September 18, 1920 — page 32: what you’re looking at
What you’re looking at
This is a **cigarette advertisement**, not political satire. It appeared in *Judge*, a satirical magazine, but this particular page is a commercial ad for Camels by R.J. Reynolds Tobacco Co. The ad uses the silhouette of California as a visual device, with a camel and Camel cigarette package integrated into the state's shape. The text employs exaggerated marketing language typical of early-20th-century tobacco advertising, making inflated claims: Camels deliver "R-E-A-L" pleasure, won't tire your taste, leave no aftertaste or smell, and supposedly beat any competing cigarette. The ad targets first-time smokers, emphasizing the product's blend of Turkish and domestic tobacco. By modern standards, the health claims and casual cigarette promotion are strikingly irresponsible—this predates widespread understanding of smoking's health dangers and government regulation of tobacco advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
[Se oo as a mm As a matter of fact Your first R-E-A-L cigarette pleasure will come with Camels OU’'LL swing into the Camel procession as { easily and as delightedly as any of the thou- sands of smokers who have found these ciga- rettes an absolute revelation in quality, in re- freshing flavor, in mellow mildness and in body ! Camels are unlike any cigarette you ever puffed. They are a creation—an expert blend of choice Turkish and choice Domestic tobaccos. As sure as you are a foot high you will prefer Camels blend to either kind of tobacco smoked straight ! Camels fit in with your cigarette desires just one hundred per cent! The satisfaction they impart to smokers is simply joyous. Camels will not tire your taste! And, Camels leave no unpleasant cigaretty aftertaste nor un- pleasant cigaretty odor. You'll prove out our enthusiasm when you compare Camels with any cigarette in the world at any price!